story

By Benoit Rossignol – Founder of Fred

Fred’s adventure started in 2004 in my small flat located in the center of Lausanne on the banks of the « lake Geneva » . I remember the cartons of cigarettes piling up in the middle of my bedroom waiting to be delivered; I remember the walls covered by « Post-It » sticky notes with « do not forget » systematically written on each of them ; I remember my colleague Gaëtan who took the reckless decision to join me from the start, browsing through all the books my « ex girlfriend » had left to find the ideal quote which would conclude the « thank you » note placed in all package we would ship; I remember the face of my skeptical friends, their eyebrows creased with compassion, while listening to my unalterable faith into the potential of this little brand. Today we sell 200’000 packs every month in Switzerland and Germany combined. These quantities still represent a drop of water compared to big multinational sales but thousands of people trust us and buy our products daily. At Fred, we are all conscious about our responsibilities toward our clients: our communication can be provocative but this « freedom of speech »  results from uncompromising product quality and compliance with legal environment framework.

 Fred is a collective adventure and I would like to thank our customers, distributors, partners who continuously supported us and trusted us since the beginning. New growth opportunities such as electronic cigarettes, OTP, legal cannabis are paving the way for Fred expansion in new segments where our team creativity and flexibility proves to be a major asset. New products which will soon complement our portfolio cannot dream of better environment to be successful. 

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Looking To The Future

I’ve met some amazing clients who have become almost family to me. The numerous travels and projects abroad haven’t diminished my love for the unknown, but only heightened it. A journey of a thousand miles starts with a single step. I just lucked out with being able to take mine early on in life. And I want to help you with yours. Let me help you start that journey… from one single step to a thousand. Here’s to you.