By Benoit Rossignol – Founder of Fred
Fred’s adventure started in 2004 in my small flat located in the center of Lausanne on the banks of the « lake Geneva » . I remember the cartons of cigarettes piling up in the middle of my bedroom waiting to be delivered; I remember the walls covered by « Post-It » sticky notes with « do not forget » systematically written on each of them ; I remember my colleague Gaëtan who took the reckless decision to join me from the start, browsing through all the books my « ex girlfriend » had left to find the ideal quote which would conclude the « thank you » note placed in all package we would ship; I remember the face of my skeptical friends, their eyebrows creased with compassion, while listening to my unalterable faith into the potential of this little brand. Today we sell 200’000 packs every month in Switzerland and Germany combined. These quantities still represent a drop of water compared to big multinational sales but thousands of people trust us and buy our products daily. At Fred, we are all conscious about our responsibilities toward our clients: our communication can be provocative but this « freedom of speech » results from uncompromising product quality and compliance with legal environment framework.
Fred is a collective adventure and I would like to thank our customers, distributors, partners who continuously supported us and trusted us since the beginning. New growth opportunities such as electronic cigarettes, OTP, legal cannabis are paving the way for Fred expansion in new segments where our team creativity and flexibility proves to be a major asset. New products which will soon complement our portfolio cannot dream of better environment to be successful.
Fred is present in Switzerland, Germany, Portugal and France.
We are here for you! Any question, please drop us a mail and we will make our best to answer as soon as possible!
The Boss is quite old school and disorganised : feel free to call him directly :
+41 78 7785352
Here are our addresses
Fred & Fly Sàrl
Côtes de Montbenon 30
Tel: +41 21 311 5025
Fred & Fly GmbH
Prenzlauer Allee 36
Tel: +49 151 255 88880